{"id":1619,"date":"2011-10-29T10:21:08","date_gmt":"2011-10-29T14:21:08","guid":{"rendered":"http:\/\/www.sterlingdavenport.com\/blog\/?p=1619"},"modified":"2019-10-17T15:39:44","modified_gmt":"2019-10-17T21:39:44","slug":"google-introduces-a-new-link-rel-attribute","status":"publish","type":"post","link":"https:\/\/www.sterlingdavenport.com\/blog\/2011\/10\/google-introduces-a-new-link-rel-attribute\/","title":{"rendered":"Google introduces a new link rel attribute"},"content":{"rendered":"<p><strong><span style=\"font-size: x-small;\"><span style=\"font-size: x-small;\"><span style=\"font-size: small;\">Article From SearchEngineLand.com<\/span><\/span><\/span><\/strong><\/p>\n<p><span style=\"font-size: x-small;\"><span style=\"font-size: x-small;\"><span style=\"font-size: small;\">At the Online News Association conference, <\/span><a href=\"http:\/\/googlenewsblog.blogspot.com\/2011\/09\/recognizing-publishers-standout-content.html\"><span style=\"font-size: small;\">Google introduced a new link rel attribute that news organizations can use to mark their best work<\/span><\/a><span style=\"font-size: small;\">. You can mark up to seven pieces of content per week. Google News will use this information as a signal for labeling news stories as \u201cfeatured\u201d on the Google News home page and in News search results.<\/span><\/span><\/span><\/p>\n<div>\n<p>The attribute works a similar way as other link rel attributes:<\/p>\n<ul>\n<li>The tag should be placed in the &lt;head&gt; section of the source code on the page<\/li>\n<li>The syntax is &lt;link rel=\u201dstandout\u201d href=\u201dURL\u201d&gt;<\/li>\n<\/ul>\n<p>For example:<\/p>\n<pre>&lt;link rel=\"standout\" href=\"http:\/\/sterlingdavenport.com\/my-awesome-article\"&gt;<\/pre>\n<p>When marking your own content as standout, you place this tag on that page and indicate the <a href=\"http:\/\/searchengineland.com\/canonical-tag-16537\">canonical URL<\/a>. You can also recognize excellent source content from another publication that was a resource in writing your story. In this latter case, you would point to the URL of the source as the href value. You can point to content on any domain. Unlike the seven-article limit per week on flagging your own content as standout, there\u2019s no limit on the number of times you can cite other content.<\/p>\n<p>In other words, you can point to your own domain up to seven times a week (any more than that and Google News will start to ignore this tag) but can point to other domains as many times as you\u2019d like. Citing other sources is different from using the <a href=\"http:\/\/googlenewsblog.blogspot.com\/2010\/11\/credit-where-credit-is-due.html\">original-source and syndication-source tags<\/a>. Those tags tell Google what version of the story should get credit; this tag tells Google which story is the \u201cstandout\u201d version.<\/p>\n<p>Google News already recently introduced <a href=\"http:\/\/googlenewsblog.blogspot.com\/2011\/08\/google-news-highlights-unique-content.html\">Editors\u2019 Picks<\/a>, and it\u2019s unclear how these two feature will work together, although a news organization <a href=\"http:\/\/www.google.com\/support\/news_pub\/bin\/answer.py?hl=en&amp;answer=1407682\">has to be approved for Editors\u2019 picks<\/a>, whereas any publisher can use the standout tag.<\/p>\n<div>David Smydra, who made the announcement , spoke at a <a href=\"http:\/\/www.ninebyblue.com\/events\/132\/national-press-club-engaging-readers-through-google-news\/\">workshop at the National Press Club<\/a> and provided some interesting tidbits:<\/div>\n<div>\n<ul>\n<li>Google News includes around 50,000 publishers<\/li>\n<li>Google searchers click on news stories 4 billion times a month \u2014 1 billion from news.google.com and 3 billion from news results in web search<\/li>\n<li>When searchers skip a result and click the result below it, that is a signal that the clicked result is more trusted, which may boost its ranking in the future<\/li>\n<li>If you embed a YouTube video on a page of a site that\u2019s part of Google News, that video could appear in Google News results even if the channel that it comes from isn\u2019t a Google News publisher<\/li>\n<\/ul>\n<\/div>\n<div id=\"related\">\n<h3>Related Entries<\/h3>\n<ul>\n<li><a href=\"http:\/\/searchengineland.com\/seos-share-thoughts-on-google-news-ranking-factors-94081\">SEOs Share Thoughts On Google News Ranking Factors<\/a><\/li>\n<li><a href=\"http:\/\/searchengineland.com\/google-news-editors-picks-home-page-88462\">Google News Brings Editor&#8217;s Picks To Home Page<\/a><\/li>\n<li><a href=\"http:\/\/searchengineland.com\/google-news-plays-the-badge-achievement-game-85793\">Google News Plays The Badge Achievement Game<\/a><\/li>\n<li><a href=\"http:\/\/searchengineland.com\/google-news-adds-expandable-clusters-story-labels-more-to-home-page-77373\">Google News Adds Expandable Clusters, Story Labels, &amp; More To Home Page<\/a><\/li>\n<li><a href=\"http:\/\/searchengineland.com\/google-news-adds-settings-for-source-options-auto-refresh-77319\">Look Out Blogs: Google News Gains Options To Drop Blogs &amp; Press Releases<\/a><\/li>\n<li><a href=\"http:\/\/searchengineland.com\/google-news-dropping-sites-reviewing-inclusion-standards-57673\">Google News Dropping Sites, Reviewing Inclusion Standards<\/a><\/li>\n<li><a href=\"http:\/\/searchengineland.com\/google-creates-metatags-to-help-id-original-news-sources-56115\">Google Creates &#8220;Source&#8221; Meta Tags To Help ID Original News Sources<\/a><\/li>\n<li><a href=\"http:\/\/searchengineland.com\/google-news-has-spotlight-video-section-52558\">Google News Has &#8220;Spotlight Video&#8221; Section<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Article From SearchEngineLand.com At the Online News Association conference, Google introduced a new link rel attribute that news organizations can use to mark their best work. You can mark up to seven pieces of&#46;&#46;&#46;<\/p>\n","protected":false},"author":252,"featured_media":4049,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[285],"tags":[],"class_list":["post-1619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seodesign"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.sterlingdavenport.com\/blog\/wp-content\/uploads\/2011\/10\/googlelogo_color_272x92dp.png","jetpack_shortlink":"https:\/\/wp.me\/p1GqBv-q7","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.sterlingdavenport.com\/blog\/wp-json\/wp\/v2\/posts\/1619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sterlingdavenport.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sterlingdavenport.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sterlingdavenport.com\/blog\/wp-json\/wp\/v2\/users\/252"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sterlingdavenport.com\/blog\/wp-json\/wp\/v2\/comments?post=1619"}],"version-history":[{"count":15,"href":"https:\/\/www.sterlingdavenport.com\/blog\/wp-json\/wp\/v2\/posts\/1619\/revisions"}],"predecessor-version":[{"id":3335,"href":"https:\/\/www.sterlingdavenport.com\/blog\/wp-json\/wp\/v2\/posts\/1619\/revisions\/3335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sterlingdavenport.com\/blog\/wp-json\/wp\/v2\/media\/4049"}],"wp:attachment":[{"href":"https:\/\/www.sterlingdavenport.com\/blog\/wp-json\/wp\/v2\/media?parent=1619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sterlingdavenport.com\/blog\/wp-json\/wp\/v2\/categories?post=1619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sterlingdavenport.com\/blog\/wp-json\/wp\/v2\/tags?post=1619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}